SMM builder
Build structured JSON prompts for social media content
Configure post format, platform, engagement, CTA, emojis, brand voice, and extra instructions without manually composing the schema.
jsonpromptbuilder.com
Server assembly
Social
SMM
Create an SEO article about choosing a CRM for a small business. Include structure, FAQ, and a clear CTA.
- Common fields + category settings + humanization
{
"category": "smm",
"task": "...",
"common_settings": { ... },
"category_settings": { ... }
}Builder
Builder: SMM
Start with the common settings, then tune the category-specific fields and generate a ready-to-use JSON prompt.
Quick start
Pick a ready-made scenario to populate the form with solid defaults, then fine-tune the details manually.
Instagram engagement
A quick start for a post built to drive comments and saves.
Telegram expert post
Designed for expert Telegram channels when you need useful, clear copy without hard selling.
Reels soft sale
For a short Reels caption with a benefit-led angle and a soft DM CTA.
Main task
Describe the plain-language request in your own words. This value will be stored as the task field in the final JSON.
Common settings
These parameters affect the result regardless of the selected category.
Target audience
Who the content or prompt is primarily written for.
Beginners: an audience with limited experience that needs a clear explanation.
Output language
Which language the model should use in the generated result.
English: the output should be written in English.
Content length
How concise or detailed the final output should be.
Tone
How the final output should sound emotionally.
Friendly: warm, light, and easy to understand.
Writing style
How the final output should be organized and presented.
Concise: minimal fluff and maximum substance.
Output format
In what format the model should return the result.
HTML: the result should be returned in HTML.
Humanization controls
Reduces recognizable AI markers, makes the tone feel more natural, and lets you explicitly exclude common AI phrases.
Which AI markers to avoid
Choose the phrases and constructions the model should avoid.
Custom phrases to exclude
List additional phrases or constructions to avoid. Use one phrase per line.
Category-specific settings
These fields depend on the selected category and its use case.
Writer role
Who the model should act like while writing.
Expert copywriter: writes clearly, persuasively, and to the point.
What to create
What type of content the model should create.
Instagram post: a standard text for the feed.
Platform
Where the text will be published.
Instagram: best for visual, emotional, easy-to-read posts.
Post goal
What result you want to get from the post.
Engagement: you want comments, reactions, and discussion.
Topic
What the text will be about.
Meditation: calmness, focus, and stress reduction.
Content format
What form the result should take.
Plain text: just the text without extra visual elements.
Structure
What structure the post should follow.
Hook -> body -> CTA: first grab attention, then explain, then ask for action.
Opening hook
What kind of first line should be used to grab attention quickly.
Question: starts with a question to involve the reader right away.
Call to action
What exactly the reader should be asked to do at the end.
Ask for a comment: invite the reader to leave an opinion or reply.
Emoji usage
How many emojis should be used in the text.
Hashtag count
How many hashtags should be added at the end.
Sales intensity
How strongly the text should push toward a sale.
Proof elements
What evidence to add so the text feels more convincing.
You can choose multiple options.
Engagement trigger
How to encourage the audience to interact with the post.
Question to the reader: the post asks a question to spark replies.
Brand voice
The overall personality of how the brand speaks to its audience.
Friendly expert: knows the topic well but speaks simply.
Result
Generated JSON prompt
Use the generated JSON prompt right away: copy it, download it, and drop it into any AI workflow or internal tool.
Social
SMM
The SMM builder is designed for teams that want structured JSON prompts for social media without rewriting the same instruction block again and again.
The page combines universal writing controls with SMM-specific settings such as platform, post goal, structure, hook, emojis, hashtags, engagement triggers, and brand voice.
This setup is especially useful for marketers, producers, editors, and brand owners who need consistent output quality across multiple channels.
FAQ
FAQ
How is the SMM builder different from a regular prompt template?
It assembles JSON on the server, separates common and SMM-specific fields, and lets you change the content strategy without editing the structure manually.
Can I use it for Reels and Telegram content?
Yes. The category includes platform and content-type options that work for feed posts, short-form video captions, and Telegram posts.
Does the SMM builder support custom values?
Yes. Every major selectable field supports a Custom value mode so you can type your own instruction.
Can I make the generated copy feel less AI-written?
Yes. The common humanization block lets you avoid long dashes, exclude typical AI phrases, and define your own phrases to avoid.