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CTA intensity examples for landing page JSON prompts

Use these examples to decide when a landing prompt should use a soft CTA, a balanced CTA, or a more aggressive CTA rhythm.

json
{
  "task": "Write a landing page for a performance marketing audit",
  "language": "en",
  "output_format": "markdown",
  "cta_intensity": "high",
  "cta_style": "book_a_call",
  "cta_frequency": "every_major_section",
  "offer_type": "audit_offer"
}

CTA intensity is not just about wording. It affects how often the page asks for action and how much pressure each block applies.

Soft CTA works best when

  • The offer is expensive
  • The audience needs education
  • Trust must be built before action

High CTA intensity works best when

  • The action is simple
  • The value is obvious
  • There is a real time-sensitive reason to act
json
{
  "task": "Write a landing page for a performance marketing audit",
  "language": "en",
  "output_format": "markdown",
  "cta_intensity": "high",
  "cta_style": "book_a_call",
  "cta_frequency": "every_major_section",
  "offer_type": "audit_offer"
}
Open the Landing builder

FAQ

FAQ

Is a stronger CTA always better for conversion?

No. Too much pressure can hurt trust and reduce response quality.

What should change besides the CTA button?

Section order, proof density, objection handling, and the number of asks per page.